Demna Gvasalia's post-pandemic vision
With its new Balenciaga collection, Gvasalia reveals the future of fashion with 59 perfect looks that maintain the symbolic extravagant style which identifies the Parisian fashion house focused on sustainability, unisex style and loungewear fashion.
Sostenibility - Unisex - Comfort
Sustainability is undoubtedly the key element of the new collection, with 93.5% of the materials used being recycled or sustainable since according to Gvasalia's words “In ten years, everything that is fashionable will be sustainable. Without discussion ". That is the reason why the collection is presented as timeless, garments that are unique and exclusive now as in 10 years.
Hence, the new collection is committed to the unisex style, which identifies the brand with the typical oversized garments and at the same time reduces the environmental impact thanks to the partial abandonment of the production model of.
The last key point of the collection is undoubtedly comfort: with the loungwear fashion, which has accompanied us during the quarantine months, leaving the houses and conquering the city. Oversized sweatshirts, sweatpants, pajama shirts, bathrobes ... comfort and luxury finally go hand in hand.